How FC Schalke 04 Raised €90M From Its Own Fans | Matthias Tillmann (CEO) & Keal Blache (vivenu)

Keal Blache leads global partnerships and strategy at vivenu, the technology leader in global event ticketing. vivenu was built on a simple conviction: the organizations that create live experiences should own them, from the ticket to the data to the revenue. Its API-first, white-label platform gives clubs, colleges, and event organizers full control over how they sell, who their fans are, and where every dollar flows, instead of renting that relationship from a ticketing middleman. Trusted by brands like the Grammy Awards, HYROX, Stanford Athletics, and the Special Olympics, vivenu supports hundreds of premier event enterprises in more than 40 countries. That model brought Schalke to vivenu in 2021 and convinced the club to extend the partnership by six more years. It's also what's driving adoption across North America, where close to 70 clubs in the USL ecosystem and more than 150 colleges now run their ticketing on vivenu. For a club like Schalke, whose 220,000 members are its most valuable asset, the level of fan experience options vivenu offers fits 100% to the club's culture and strategic positioning.