Inside 25 Years of Stadium Tech: Steve Serfling on Building Soccer Venues That Feel Like Millions

Steve Serfling has spent 25 years wiring the fan experience inside US Bank Stadium, Little Caesars Arena, the LA Memorial Coliseum, and venues across the NFL, NHL, MLB, NBA, and NCAA. Now the founder of Delta Sports Consulting, Steve breaks down how USL and MLS NEXT Pro ownership groups can deliver a premium matchday without a premium budget: sharing systems instead of building silos, getting infrastructure right before breaking ground, and treating the stadium as the cornerstone of a revenue-generating district. The conversation covers the 2026 World Cup effect, mixed-use development, LED and video board investment, and what institutional capital means for venue expectations.